CRAFT EYEWEAR
classic meets contemporary for Teddys
Teddys needed a web refresh to launch a new product range to the world! We worked with them to design and develop a contemporary system that stayed true to their considered design sensibilities.
Objective
Services
Web Design
Web Development
Copywriting
No. ① — LANDING PAGE PRODUCT FEATURE
CLEAN CONSIDERED Web Design
The site was designed to reflect Teddys ethos: classic geometry redefined. We prioritized a focus on craftsmanship, plenty of breathing space, and intuitive usability. We took a paired back approach to differentiate the brand from it’s high visual noise competitors, and translate the laid back Teddys lifestyle to the digital space.
No. ② — MOBILE LANDING PAGE
No. ③ — conversion area pull-out
No. ④ — MOBILE PDP
No. ⑤ — desktop pdp
No. ⑥ — DESKTOP ‘OUR VISION’ PAGE
Craftsmanship That Translates
Teddys Eyewear is hand-crafted, with every detail considered. We translated this craftsmanship to the website, so customers could feel the quality through the screen. Layouts hero large image blocks showing the fine details, and intuitive horizontal scrolls to showcase every angle.
No. ⑦ — MOBILE PLP
DEVELOPED
For The Future
Teddys custom Shopify build was developed as a long-term asset, not just a launch solution. By prioritising an intuitive, easy-to-manage back end, we’ve given the brand the autonomy to confidently update, monitor, and scale their site as the brand grows.
No. ⑧ — DESKTOP PLP
No. ⑨ — EMAIL SIGN-UP FLOW
No. ⑩ — DESKTOP ACCOUNT PAGE
Crafted
For Retention
From the first interaction, elegant account sign-up flows signal Teddys commitment to quality.
That same level of care carries through the entire site; from often-overlooked pages like FAQs, through to statement features like product lookbooks.
No. ⑪ — mobile lookbook page
No. ⑫ — desktop lookbook PAGE
CREDITS
Creative Director
Designer
Developer
Copywriter
Project Manager
Puno Puno
Briar Lomas
Elena Tsangaris
Puno Puno
Savannah Taylor
Work
No. ① — brand refresh, web design
DedCool is the only functional fragrance brand that empowers all people to smell and feel good through scent. To support their mission in reshaping how fragrance is defined and experienced, ilovecreatives Studio refreshed their brand identity and created a high-converting e-comm site.
No. ② — CAMPAIGN CREATIVE & PRODUCTION
KraveBeauty came to us to launch the Plumptuous Lip Jelly, their very first makeup product as a skincare-first brand. The goal: create a campaign that honored their skincare heritage while celebrating the playfulness of a bold lip moment.
No. ③ — web design & development
Good Weird is a new approach to genderless beauty. To further express their weirdness, ilovecreatives Studio completed a brand refresh and designed a playful, nostalgic-yet-futuristic, new e-commerce site that seamlessly integrates their editorial photography with product collections.
No. ④ — web design, digital marketing
Jungmaven has been a leader in sustainable high-quality hemp clothing with laidback coastal style since the early ‘90s. We collaborated with their team to create a website that reflected that, one that embraces nature and with a little bit of a psychedelic flair.