PRODUCT LAUNCH CAMPAIGN
LIVING IN A JELLY WORLD WITH KraveBeauty
KraveBeauty came to us to launch the Plumptuous Lip Jelly, their very first makeup product as a skincare-first brand. The goal: create a campaign that honored their skincare heritage while celebrating the playfulness of a bold lip moment. The result was a vibrant, multi-channel campaign that positioned KraveBeauty as an innovator, drove excitement for their entry into makeup, and gave their refillable lip oil a bold, memorable debut.
Objective
Services
Photo
Video
3D Design
A BOUNCY, FRUIT-FORWARD World
We brought the product’s personality to life through a vibrant creative direction full of playful energy and candid moments. Inspired by the product’s nourishing ingredients and fruit-forward shades, we leaned into a skin-first, approachable aesthetic that felt joyful and effortless, just like the product itself.
No. ① — CLOSE-UPS
INSIDE THE
Jellyverse
We designed a 3D world to immerse viewers in the Plumptuous Lip Jelly universe: a candy-like landscape of oversized guava, persimmon, and cherry elements reflecting each shade. At the heart of the visual identity is an animated plum character, a nod to the lip oil’s upcycled plum seed ingredient:bouncy, juicy, and full of personality.
No. ② — 3d design & animation
PLAYFUL MOTION,
Bouncy Storytelling
Through a mix of live-action and 3D animation, the campaign video introduced the lip oil’s innovation and modular refill system in a visually dynamic way. Quick cuts, upbeat pacing, and clever 3D transitions made the product feel as fun as it is functional, illustrating the refillable design and sensory payoff.
No. ③ — CAMPAIGN VIDEO
No. ⑤ — group lifestyle shot
No. ④ — INDIVIDUAL POSTERS
SKINCARE MEETS Statement Lips
Our photography heroed KraveBeauty’s skin-first ethos with natural textures, candid poses, and a playful edge, capturing effortless beauty momentsand bringing the campaign’s joyful, ingredient-driven narrative full circle.
CREDITS
Stylist
HMU
Talent
Summer Horchem
Sarah K Dougherty
Kyn Carter
Cassandra Jerome
Mariam Kudsi
Mindy Nguyen
Sarah Sarazen
Anisha Sisodia
Russell Tandy
Steven Lee
Giulia Scalese
Rosanna Peng
Stained Studios
Raph Ryuichi
Shelby Kay Reed
Creative Director
Supporting Art Director
Photographer
Videographer
3D Designer
Retoucher
Video Editor
Colorist
Composer
Prop Stylist
Work
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A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
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No. ③ — Custom Packaging
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No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.