REAL FOOD FOR DOGS
OPTIMAL ENGAGEMENT WITH Sundays For Dogs
Sundays for Dogs is an established dog food brand known for its nutrient-dense, freeze-dried meals. Studio partnered with the team to refresh and elevate their paid advertising, bringing renewed energy and creative direction to the brand’s digital outreach.
Objective
Services
Paid Ads
Animation
No. ① — 9:16 Reels
a targeted Approach
Studio took a targeted approach to the asset refresh. We channeled the work into three distinct groups, each designed with a specific customer profile in mind. With dogs and their owners spanning a wide range of needs, lifestyles, and priorities, we knew the creative needed to speak to clearly defined archetypes. The result was intentional, tailored advertising to keep tails wagging.
No. ② — 4:5 ads targeting high energy, athletic dogs
No. ③ — 9:16 static ad
No. ④ — 9:16 animated ad
re-imagined Existing Assets
Sundays for Dogs had a strong library of photography and illustration, which we reimagined into dynamic new configurations for paid media. Not every ad needs to be built from scratch; a well-considered paid suite can be creatively ambitious, while still budget efficient. Studio excels at uncovering new life in existing assets; transforming familiar content into fresh, high-performing creative.
Highlighting
The Small Print
Studio understands that effective paid media goes beyond just scroll-stopping design (though we’ve got that covered too). We focused on clearly communicating the science-backed elements that set Sundays apart, ensuring the brand’s credibility was front and centre.
No. ⑤ — Assorted 1:1 paid media
ANIMATION THAT’S
On The Move
To translate a vibrant brand like Sundays into paid media, movement had to be a priority. Studio leaned into dynamic motion to bring the ads to life and heighten audience engagement across formats. After all, when it comes to a dog food brand, who doesn’t love a good W.A.L.K?
No. ⑥ — 1:1 animated assets
No. ⑧ — 9:16 animated asset
No. ⑨ — 9:16 static asset
Work
No. ① — brand refresh, web design
DedCool is the only functional fragrance brand that empowers all people to smell and feel good through scent. To support their mission in reshaping how fragrance is defined and experienced, ilovecreatives Studio refreshed their brand identity and created a high-converting e-comm site.
No. ② — CAMPAIGN CREATIVE & PRODUCTION
KraveBeauty came to us to launch the Plumptuous Lip Jelly, their very first makeup product as a skincare-first brand. The goal: create a campaign that honored their skincare heritage while celebrating the playfulness of a bold lip moment.
No. ③ — web design & development
Good Weird is a new approach to genderless beauty. To further express their weirdness, ilovecreatives Studio completed a brand refresh and designed a playful, nostalgic-yet-futuristic, new e-commerce site that seamlessly integrates their editorial photography with product collections.
No. ④ — web design, digital marketing
Jungmaven has been a leader in sustainable high-quality hemp clothing with laidback coastal style since the early ‘90s. We collaborated with their team to create a website that reflected that, one that embraces nature and with a little bit of a psychedelic flair.