SUPPLEMENT BRAND
entertaining to educate with Buoy
Buoy is a cult favorite for a reason; unflavored liquid electrolytes and rainforest superfoods which can be added to almost anything (even our daily matcha). Studio partnered with the Buoy team to produce a range of paid ads, and ongoing organic social content. Designed to educate, without sacrificing on play!
Objective
Services
Paid Ads
Digital Marketing
Social
Production
Video Editing
Motion Design
No. ① — alternate 9:16 hook A/B TEsts
THIRST QUENCHING Paid-Ads
From pre-, right through to post-production we’ve cooked up a range of Paid Ads covering product launches, holiday deals, and electrolyte awareness. Scripted with intention, we created 4 alternate hooks for each video which can be A/B tested to ensure performance.
hydrating at
All Ratios
We formatted each video in three key aspect ratios, so no matter the platform, the viewer gets a thirst quenching experience.
No. ② — 16:9, 4:5 and 9:16 Aspect ratios
capturing tastebuds with Organic Social
Buoy’s organic social channels are an engagement-first space. We leant into the bold style we created for Buoy’s Paid Ads and ramped it up even more to feel vibrant, and visually enticing.
No. ③ — assorted organic social
No. ④ — CAROUSEL SHOWING COMPETITOR INGREDIENTS
educating Through Aesthetic
Rather than hard-selling, our social content for Buoy strives to educate. Some of their highest performing posts included deep-dives into commonly mistaken subjects such as natural flavors and electrolyte ingredients. Studio broke down information dense topics into easy chunks, while never sacrificing visual appeal.
No. ⑤ — ORGANIC SOCIAL REEL
No. ⑥ — ORGANIC SOCIAL CAROUSEL
No. ⑦ — OSTOMY BAG AWARENESS CAROUSEL
Connecting community
With Chronic Illness
Each month Studio highlighted various Chronic Illnesses to both spread awareness, and create digital moments for community engagement. This content positioned Buoy in real, everyday routines for managing chronic illness. As a result Studio created content that amplified lived reality over generic marketing noise.
No. ⑧ — EXERT FROM ENDO AWARENESS CAROUSEL
No. ⑨ — EXERT FROM OSTOMY BAG AWARENESS CAROUSEL
No. ⑩ — assorted organic REELS
Studio created a range of dynamic compositions that draw attention through movement. Buoy wanted to spotlight a lot of information dense content, so we prioritised animation throughout to create compositions that felt approachable. You won’t find any boring infographics on the Buoy feed thank you very much!
absorbing information With Movement
No. ⑪ — ANIMATED ORGANIC SOCIAL CAROUSEL
CREDITS
Executive Creative Director
Creative Director
Designers
Editor
Producer
Project Manager
Puno Puno
Mindy Nguyen
Briar Lomas
James Junk
Joseph DeSantis
Gina Covarrubias
Savannah Taylor
Work
No. ① — brand refresh, web design
DedCool is the only functional fragrance brand that empowers all people to smell and feel good through scent. To support their mission in reshaping how fragrance is defined and experienced, ilovecreatives Studio refreshed their brand identity and created a high-converting e-comm site.
No. ② — CAMPAIGN CREATIVE & PRODUCTION
KraveBeauty came to us to launch the Plumptuous Lip Jelly, their very first makeup product as a skincare-first brand. The goal: create a campaign that honored their skincare heritage while celebrating the playfulness of a bold lip moment.
No. ③ — web design & development
Good Weird is a new approach to genderless beauty. To further express their weirdness, ilovecreatives Studio completed a brand refresh and designed a playful, nostalgic-yet-futuristic, new e-commerce site that seamlessly integrates their editorial photography with product collections.
No. ④ — web design, digital marketing
Jungmaven has been a leader in sustainable high-quality hemp clothing with laidback coastal style since the early ‘90s. We collaborated with their team to create a website that reflected that, one that embraces nature and with a little bit of a psychedelic flair.