SPORTS FASHION
The beautiful game for American Football
Objective
American Football is a fashion brand born from a simple truth: soccer doesn't just exist in America, it lives here. Our challenge was to build a web experience that captures that feeling. A digital space where the energy of the beautiful game translates into something you can wear, and where the brand's identity is felt in every interaction.
Services
Web Design
Web Development
No. ① — MOBILE LANDING PAGE
FROM THE FIELD
To The Web
The goal wasn’t just a website, it was to translate the kinetic energy of soccer culture into a cohesive digital experience that feels alive. From the landing page to the footer, every design decision was made with intention: to reflect the grit, joy, and community of the game as it exists across America.
No. ② — DESKTOP HOME PAGE
No. ③ — email sign-up section
TYPOGRAPHY
To Move You
We chose and crafted typography that mirrors the dynamism of the sport itself. Bold headlines that hold their space, fluid type treatments that shift and breathe, and a layered typographic voice that nods to the diversity of soccer culture across America.
No. ④ — Desktop shop all page
No. ⑤ — MOBILE pdp
THE GOAL
Of Conversion
A beautiful site means nothing if it can’t convert. On the product detail pages, we built a shopping experience that's frictionless without being sterile; with intuitive layouts and clear product hierarchy. Right til the final whistle the brand energy is woven into the details, so customers feel the culture even as they're checking out.
No. ⑥ —mobile pdp
Work
No. ① — brand refresh, web design
DedCool is the only functional fragrance brand that empowers all people to smell and feel good through scent. To support their mission in reshaping how fragrance is defined and experienced, ilovecreatives Studio refreshed their brand identity and created a high-converting e-comm site.
No. ② — CAMPAIGN CREATIVE & PRODUCTION
KraveBeauty came to us to launch the Plumptuous Lip Jelly, their very first makeup product as a skincare-first brand. The goal: create a campaign that honored their skincare heritage while celebrating the playfulness of a bold lip moment.
No. ③ — web design & development
Good Weird is a new approach to genderless beauty. To further express their weirdness, ilovecreatives Studio completed a brand refresh and designed a playful, nostalgic-yet-futuristic, new e-commerce site that seamlessly integrates their editorial photography with product collections.
No. ④ — web design, digital marketing
Jungmaven has been a leader in sustainable high-quality hemp clothing with laidback coastal style since the early ‘90s. We collaborated with their team to create a website that reflected that, one that embraces nature and with a little bit of a psychedelic flair.