DEMISTIFYING MAKEUP WITH Morphe
MAINSTAY MAKEUP BRAND
Objective
Morphe, an iconic household name in the professional makeup industry, wanted to make professional results possible for the everyday person. Studio collaborated with them to develop a full educational program that included a YouTube series and Reels that aimed to demystify makeup application. Our goal was to bring simple, approachable, and effortless techniques to consumers in a way that empowers them to achieve effortless glam looks with confidence.
Services
Brand Strategy
Creative Direction
Pre-Production
Motion Design
Production
Post-Production
Scriptwriting
Video Editing
At its core, this project was about empowerment. By stripping away the intimidation often tied to professional artistry, we created space for everyday people to experiment, express themselves, and feel confident in their own skin.
MAKING PRO ARTISTRY
Simple and Edu-taining
No. ① — THE MAKEUP LAB BY MORPHE SUPERCUT
INTRODUCING
The Makeup Lab
No. ② — Eyeshadow, Simplified with Ash K. Holm
We developed The Makeup Lab, an interactive YouTube masterclass series where a Pro MUA teaches techniques in real time. Set in a sleek classroom environment, 2-3 community members follow along step by step, with the artist guiding, correcting, and sharing insider tips along the way, like a cooking or workout class, but for makeup.
Casting was intentional, featuring real community members whose features reflect our target audience and the product solutions being showcased. Each episode breaks down formulas, benefits, and techniques into approachable lessons designed to empower viewers to achieve professional results with confidence.
We produced four episodes for the launch:
↳ Eyeshadow, Simplified with Ash K. Holm
↳ Cheek Thrills with Liv Madorma
↳ Pro v. Pro featuring both artists
↳Complexion with Ash K. Holm
No. ③ — CHEEK THRILLS with LIV MADORMA
No. ④ — PRO V. PRO with Ash K. Holm & LIV MADORMA
No. ⑤ — COMPLEXION with Ash K. Holm
No. ⑥ — BEHIND THE BLEND SEGMENT
To deepen the educational value of the series, we included a Product Development Expert on set for every shoot. Their role was to bring each product’s story to life: explaining key ingredients, highlighting formula innovations, and translating technical product benefits into simple, memorable talking points. This elevated the series beyond technique, positioning Morphe as not only an artistry authority but also a trusted source of product knowledge.
EXPERT INSIGHTS, On Set
A COHESIVE
Graphic Language
Motion graphics, product overlays, and clear callouts kept each lesson easy to follow. A signature green glass treatment unified the system, making The Makeup Lab instantly recognizable across Morphe’s educational content.
To demystify brush selection and technique, we created a dedicated vertical video series focused on brush education: Brush Guide. With a high-flash, hands-in-action style, these Reels showcase brush-to-product pairings and best-use techniques in an engaging, scroll-stopping way.
Shot separately from full episodes, they became a versatile asset designed to educate, convert, and help customers feel confident choosing the right tools for every look.
BREAKING DOWN the Brushes
QUICK CUTS FOR
for Shorform Content
To extend the reach of The Makeup Lab, we transformed longform YouTube episodes into snackable shortform content built on three pillars:
↳ Info-Macro Techniques: Tight, high-impact tutorials featuring Pro MUAs performing key techniques on talent. Ideal for showcasing formulas, brush use, and quick “how-to” moments.
↳ Transformation: Punchy supercuts that spotlight the key steps from each episode, designed to drive viewers toward the full YouTube masterclass.
↳ Makeup Lab Talks: Vertical direct-to-camera cuts where Pro MUAs share product insights and solve common application challenges, helping to demystify the artistry.
No. ⑦ — MORPHE EDUCATION PLAYBOOK
A PLAYBOOK FOR
Pro-Level Education
To give Morphe’s educational content lasting impact, we built a comprehensive Education Playbook, a strategic guide for both current and future initiatives. The playbook defines the goals of Morphe’s education program, establishes a clear art direction, and lays out detailed design guidelines to ensure every video, output, and lesson feels cohesive and on-brand.
CREDITS
Hairstylist
HMU Combo Artist
HMU Combo Assistant
Wardrobe Stylist
Wardrobe Assistant
Laura Polko
Dariia Balaban
Kendal Lopez
Mo Johnson
Gigi B.
Puno Puno
Mindy Nguyen
James Junk
BonTemps Agency
Briar Lomas
Megumi Tanaka,
Savannah Taylor
Executive Creative Director
Creative Director
Art Director & Designer
Designer
Assisting Designer
Project Manager
Sequoia Studios
Alex Michael Kennedy
Charlotte Sclapari
Suki Smith
Lottie Abrahams
Megan Chumbley
Quinton Couch
Jason Marrs
Sean Jacobson
Production
Director
Executive Producer
Producer
Line Producer
1st A.D.
Key PA
PA
Ash K Holm
Liv Madorma
Dani Jarrell
Gabrielle Britez
Alexa Davis
Jennifer Lee
Kaitlyn Peterson
Talent
Laura Jansen
Kevin Akers
Kyle Frank
Mel Kobran
James Marin
Emilio Pousa
Christian Lanza
D.P.
1st A.C.
1st A.C.
2nd A.C.
Camera Operator
DIT
BTS Shooter
Evadne Gonzalez
Sven Van Ostrund
Keith Shattle
Chris Ginnaven
Kevin T. Garrard
Crystal Geller
B. Armstrong
Alex Bologna
Lighting Director
Gaffer
Key Grip
BBE
BBG
Production Designer
Set Dresser
Sound Mixer
Work
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