NATIONAL FRAGRANCE DAY WITH DedCool
360º CAMPAIGN FOR MODERN FRAGRANCE BRAND
Our collaboration with DedCool for their first-ever 360º campaign set out to make a bold statement for National Fragrance Day, positioning the brand as a category leader in the scent industry. The concept brought DedCool’s disruptive approach to life: elevating everyday essentials—detergent, pet spray, room spray, air freshener—into a fine fragrance experience. Every element of the campaign was designed to show that luxury fragrance doesn’t stop at perfume, but extends into every part of your day.
Objective
Services
Out of Home
Photo + Video
Spotify Ad
BILLBOARDS WORTH A
double-take (and Spritz)
We centered her visuals around a composite scene featuring DedCool “clones” performing different daily activities within a single frame. This striking image illustrated how fragrance follows you from morning to night, turning routine moments into sensorial experiences. Placed in high-traffic areas, the billboards cemented DedCool’s status as a bold disruptor on the market.
No. ① — DEDCOOL NATIONAL FRAGRANCE DAY CAMPAIGN
No. ② — key art, DEDCOOL NATIONAL FRAGRANCE DAY CAMPAIGN
No. ③ — key art, DEDCOOL NATIONAL FRAGRANCE DAY CAMPAIGN
POSTERS IRL
in LA + NY
Street-level wheatpaste executions carried DedCool’s irreverent tone into the city with bold, situation-based headlines like “Fine Fragrance for Doing the Laundry” and “Fine Fragrance for Rush Hour.” This guerilla-style placement created multiple touchpoints, extending the campaign’s energy while reinforcing DedCool’s playful brand voice.
FINE FRAGRANCE FOR Everyone, Everywhere
We brought it online with photography and video, showcasing how fine fragrance can transform even the most mundane rituals into moments of sensory luxury.
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.