ELEVATED PERSONAL CARE
RITUALIZING HAIRCARE WITH Winden
Objective
Winden is a personal care brand that reduces plastic waste. Their Solid Shampoo serve as their hero product with a matching container 3D printed in Amsterdam using locally recycled plastic. Studio collaborated with Winden to craft a thoughtful, sophisticated, ritualistic identity and system.
Services
Brand Identity
Packaging
Website Design
THOUGHTFUL
Logo Design
Winden’s logo was created with their ethos in mind: thoughtful solutions that fit seamlessly into daily life. This approach lent itself to a logo that’s just minimal enough to look good anywhere, and just captivating enough to capture attention.
rooted in Refinement
Winden’s brand identity was molded to feel grounded without sacrificing refinement and sophistication.
No. ① — desktop landing page
No. ② — MOBILE WEB page
PACKAGING DESIGN FOR SIGNATURE Shampoos
We also created the packaging for Winden’s signature shampoos, sure to delight existing and new brand loyalists alike, featuring artwork by Marleigh Culver.
No. ③ — packaging design for scented signature solid shampoo
No. ④ — packaging design for unscented signature solid shampoo
SOCIAL Branding
We made certain that Winden’s visual identity translates to social and digital touch-points.
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.