Helping cats, cat with Smalls
FRESH CAT FOOD
Smalls believes cats deserve better and only uses all-natural human-grade ingredients in our food. ilovecreatives Studio partnered with Smalls to produce their first 360 campaign that rolled out in New York subways.
Objective
Services
Campaign Photo Production
No. ① — muad’dib bein’ a star
a Campaign celebrating Cats for their weirdness
Cat parents accept their cats for who they are. Period. Our cats can be weird, eccentric, and silly. But we never try to change them. Because we love them for being who they are.
And Smalls helps your cat thrive at doing what they do best: Being a cat!
No. ② — look mom, we’re on a subway ad
producing a
360º Campaign
The campaign rolled out across Out Of Home Subway Trains and Stations, Social, and Evergreen Website content. We oversaw pre-production to post-production, including sourcing talent (aka our star cats), managing vendors, and ensuring smooth delivery for roll out.
No. ④ — noming ground bird
No. ③ — muad’dib doin what cats do best … box
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.