MAKING YOUR SECOND BRAIN WITH Fabric
ALL-IN-ONE AI WORKSPACE
Objective
Fabric is an all-in-one AI workspace and smart organizer for all your projects, ideas, notes & links. Studio collaborated with Fabric to create a more human-feeling brand identity, taking inspiration from physical ephemera like moodboards and sketchbooks, to create a brand that feels like one home for everything.
Services
Brand Identity
3D Logo Design
Motion Design
Merch Design
THOUGHTFUL
Logo Design
To reflect Fabric’s core function of collection and multiplicity, we introduced logo variants alongside the primary logo, wordmark, and icon. This particular variant features a handwritten, all-lowercase logo that feels fluid, smooth, and playful, mirroring the character of the folder icon.
No. ① — Logo Variant 1
No. ② — PRIMARY LOGO
No. ③ — Logo Variant 2
TYPOGRAPHY THAT looks good on Paper and Screen
We curated Fabric’s typography palette to feel personal and quirky, yet clean and sophisticated, reflecting its core values of craftsmanship and collaboration.
No. ④ — FABRIC’S BRANDING ON A WALL
No. ⑤ — fabric’s branding on a screen
MOODBOARD-WORTHY
Merch Design
These days, merch is a must. We whipped up hoodie, tote bag, and bucket hat designs to show off Fabric’s swag, made to be worn, and maybe even added to someone’s mood board.
No. ⑥ — HOODIE DESIGN (FRONT)
No. ⑦ — HOODIE DESIGN (back)
No. ⑧ — fabric’s mobile app
BRANDING MADE FOR
User Interaction
We made all facets of Fabric’s brand system to be agile, flexible, and all-purpose: ready to be used on their Web Clipper, Mobile, and Desktop apps.
DESIGNED FOR
THE Internet
Showing up online with a new product in a saturated market isn’t easy, so we made sure Fabric’s branding works to help them stand out among the crowd.
No. ⑨ — fabric’s DESKTOP LANDING PAGE
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.